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I have the feeling in the US, the rate of increase of partially meatless, vegetarian, and vegan households is going to increase. (i.e., meatless adoption acceleration)

The polling seems to be all over the map with Gallup saying that vegetarianism was just 6% in 1999 and 5% in 2018 showing no growth [1] while other publications say 6% of US consumers now claim to be vegan, up from just 1% in 2014 [2].

In my experience it is definitely the latter. In my part of the country, it used to be that grocery stores carried Boca burgers at best in specialty parts of the store. Now they carry several brands in dedicated sections typically labeled something like "Meatless Meals". Instead of just Boca, it is now routine to see Boca, Gardein, and Beyond Meat. The last of which is reportedly going to go public as a company[3]

1: https://news.gallup.com/poll/238328/snapshot-few-americans-v...

2: https://www.reportbuyer.com/product/4959853/top-trends-in-pr...

3: https://www.marketwatch.com/story/beyond-meat-is-going-publi...

[PerfectElement]

In 10 years it's likely that clean meat will also be widely available. I just listened to an interesting podcast episode about it: https://youtu.be/rE93wKm0Ok8