If you want reliability, buy SLC SD cards. 'SLC' keyword is much more important than the brand. There are a few companies that make them, for example Panasonic or Swissbit.
We primarily used class 10 consumer cards including Kingston, Sandisk, Samsung etc. We also tried ATP which is sold as an industrial SD card. More info: https://www.atpinc.com/products/industrial-sd-cards