[FlyingSideKick]

I’m a founder of a specialty outdoor apparel manufacturer. After a brief stint of selling on Amazon we know only sell our gear via retail locations and our site. After achieving first page ranking for the category, we encountered massive problems including repeated page hijacking and low quality knock offs being sold as ours despite brand gating. I hope that discerning shoppers will model the behavior of the author and choose to make purchases of goods they know to be of high quality from manufacturer websites. This being said Amazon is great for product discovery and I hope we can build our brand effectively through legitimate reviews such as Backpacker, Ourdoor magazine, etc. Even though we’ve gone all in on social media our purchase rate from FB and Instagram is awful as our target buyer is wealthy fly fisherman over 50. Any tips on how to generate more online sales away from Amazon that older demographics utilize?

[jkuria]

Try newsmax. A lot of products targeting older people do really well on their email lists. And the advertising is cheaper because mainstream brands won't advertise there due to the right wing and almost nutty voice of the publication.