[villaumbrosia]

Nice question! There was a useful discussion on this over at the Product Manager Facebook group https://www.facebook.com/groups/ProductManagersCommunity/sea...

One of the best tips shared was the make use of your sales / customer success team - they have the closed relationship with your target audience, so they will know more intimately how they go about using your products, what their needs are, what pain points they are facing, etc. They're outside of the typical product development "team" but may have some useful insights for you.