[ygra]

It should also be noted that Murray Sargent didn't just do whatever he thought of. He has done at least one math layout engine before, consulted with Donald Knuth regarding TeX and some choices that were made back then and a lot of the differences between this and TeX have a fairly sensible reason.

For me, I'm able to use both LaTeX and this, but the main points that make this more convenient to me is that it relies less on characters that are present in awkward locations in many keyboard layouts (such as {}) and the equivalent formula is often much shorter due to somewhat more advanced tokenizing (of course, specific to math input, as the format doesn't have the same constraints as a general-purpose programming and markup language), e.g. x^12 works for x to the power of 12 instead of resulting in x^1 2.