[StephenMelon]

Facebook jumped the shark when they started trying to encourage private individuals to “create engagement” and pay to boost their posts. If internal marketing jargon is leaking into your UX, you clearly have serious problems with how your staff are being incentivised.

Facebook could have become an engine that allowed society to maximise human capital and but they sacrificed all that potential at the altar of growth hacking and bleeding advertisers dry.

[code_duck]

I remember when that first came out, and was based on how many friends you had. It would have cost me $90 to promote my vacation photos to a group of people semi-randomly selected by Facebook and chance from my friends list, and for people with more ‘friends’, they wanted up to $500, if I recall.

Socially, it is extremely out of touch to even offer such a service to individuals.

[ben_w]

Given how they started, I don’t think the shark was ever unjumped.

[johnchristopher]

Facebook users can't boost their own posts, only a Facebook page owner can boost a post made as the page.