[michael_dorfman]

Regarding #2, my standard recommendation is Don't Just Roll The Dice, a free e-book that covers the territory nicely. You can find it here: http://www.neildavidson.com/dontjustrollthedice.html Don't underprice yourself too quickly. Price has a signal effect, and is viewed as a proxy for quality. You should definitely aim to make money even on your early customers.

Regarding #1, there's no magic-- just total up the expected expenses, and leave some breathing room.

Note: the only relationship between #1 and #2 is that you want to make sure your price exceeds your cost. Otherwise, the price should be independent of your costs-- the key factor is the perceived value you provide the customer.

[lewstherin]

Thank you very much! You've been a great help.