[nemo1618]

Indeed, the first I heard of it was from Y Combinator's own Aaron Iba: http://aaroniba.net/how-i-cured-my-rsi-pain

I think the raving is due to four factors:

- It sets off every rational person's bullshit detector.

- It works anyway.

- The effort required is minimal (just reading the book is enough for many people).

- The payoff is life-changing.

When you experience all this first-hand (as I did), it's hard to not become an evangelist. It has no business working, and it yet it does. In this community, I think we have a strong desire to share bewildering things like that with each other.