[kondro]

One of the reasons Amazon has been able to achieve so much diversity around what you can do with their cloud systems is because they allow the individual teams to build and manage their own services.

I'd argue that if they were building towards one, big, consistent UX (a UX they'd prefer to use the APIs and command-line tools directly anyway, rather than the GUI), that they wouldn't have the amount of functionality, breadth-of-coverage or marketshare they have today.