Which is exactly what I was talking about, and it is 100% true that they missed unit sales virtually every quarter this year. They weren't "unattainable numbers." They had beaten those numbers consistently over the years, but now somehow it's "unattainable." Ok. Despite what you think analysts don't pull these numbers out of thin air. They talk to insiders, they talk to suppliers.
Don't let EPS beats fool you, some of that comes from share buybacks or write-offs. Apple is/was buying $100B in shares back. For every share not in float, that raises EPS. Generally analysts account for this, but if a company has been aggressive one quarter on the buy back desk, they could get it wrong.
Apple is a great company, I don't get why people are so in denial that sales are slowing (that doesn't mean they aren't growing.) It's a natural part of the cycle. Get over it, it's something Microsoft went through too. There always reaches a point of market saturation. No need to fan boy over it.
It's not "their" numbers. Apple never provided unit sale guidance. Why is it their problem if analysts were bad at unit number forecasting? They beat EPS and Revenue projections 4 out of 4 quarters.
What they does miss sometimes are Wall Street unreachable predictions. But Apple always reach they’re own guidance range for years now.