[simias]

That's the drawback indeed. That being said overall I'm not sure I'm willing to lament the loss of potential innovation in the profiling industry. Have people compete by offering different monetization schemes.

Furthermore I personally don't use Facebook and only rarely Google so I don't really care about that, everybody is free to decide the first parties they use or don't use. If people find value in these services and use them over the competition is it really unfair that they benefit from it?

Meanwhile third party trackers are on most websites these days so I actually benefit from regulation in that sector because otherwise I simply cannot opt-out of that tracking (unless I manage to block them all with extensions but it's virtually impossible to catch them all).

So IMO this regulation puts the power back into the hands of the users, they decide who gets access to their personal data. That's valuable.