[Brotkrumen]

every publisher is "small" at first. This is about not rocking the boat for larger publishers by better, maybe more professional, upstarts.

The argument about click-baity titles is relevant to whether a publisher is small or large. Every large publisher now has a yellow press sub-brand that just pushes out trash with click-baits.

[mike22223333]

Larger ad dependent publishers have to push out click bait because smaller publishers push it out. If larger publishers would not do clickbait if smaller publishers do, they go out of business, because smaller ones steal the share of money.

Ad revenue is a zero sum game.