[thetylerhayes]

As for the $3, two things come to mind:

First, I'm uneducated as to what I would spend if I were to do this myself. Maybe educate people like me on your website? Something along the lines of "Nice envelopes, stationery, and postage alone will cost you $2.50." Or something like that -- this is just a starting point.

Second, if I understand that $3 is a fair price (or you educate/convince me that it is), it's important that you decide whether $3 is fair for a la carte or fair for bulk pricing, as it can't be fair for both. I say this because you are bound to get customers who will want to send 1 note/month, and some who want to send 1,000/week. And if I were a customer who sent 1,000/week, I would want to know I'm getting a better price than those sending 1/month.

(BTW, I'd be glad to offer a bit of UX advice if you have some specific thoughts or questions. Email in profile.)