[TimJYoung]

I was thinking something similar while reading the blog post: the UNIX philosophy is to do one thing, do it well, and stop there. As you say, none of those things lend themselves to monetization if the source code is available for free and anyone can contribute to it or customize/fork it. You can't keep the software "on point" because anyone is free to add something completely unrelated to its core functionality. And, if you try to keep control of the situation, the person(s) can simply fork the project and spread FUD until your project is "persona non grata", so your ability to keep control of the software is only as good as your perceived standing in the community.

However, I could be missing something here in terms of licensing: can anyone stipulate how the various FOSS licenses could help with this situation ?

[icebraining]

You can use trademarks to force the forks to have other names, minimizing confusion. You can't use FOSS licenses to prevent them from customizing it or adding features, that would go against the point of FOSS.

But I think the "standing in the community" is overrated; your clients probably won't know or care. Some people will prefer your project and help it, just ignore the haters.