[rustcharm]

Yes, but being open Saturday, he won't have Jewish customers, who are in the prime demographic group for bagels.

[jkaplowitz]

He won't have the Orthodox Shabbat-observing hechsher-seeking Jews. Most American Jews, and I suspect most Vermont Jews, are quite open to buying a bagel on Saturdays, or from a bagel shop that isn't strictly kosher.

Source: I am such an American Jew, though not from Vermont.

Doubly so for his non-Jewish customers.

[totoglazer]

Except, ya know, the twice as many customers he mentioned he gets on Saturday.