[robbiep]

What is the startup doing heartbeat generated art selling?

I agree 100% with OP, the term startup has been totally devalued by this trend towards ‘everything is a startup’, when a lot of things (such as some of these projects) would be better described, and I think receive better recognition, if they were considered cool projects or units of work.

Some of them may morph into businesses but it is disingenuous to try and call everything a startup.

I see it as part of a deeper trend where fake-it till you make it/style over substance world where ‘everyone is an entrepreneur’.

I get that some degree of faking it is necessary, maybe the product doesn’t exist, maybe elements of it are done by hand rather than automated, and clearly some degree of this is necessary. But too much of it as an ethos devalues the entire ‘innovation culture’

My 2 c