[comis]

The most confusing thing about the line at Franklin's is you can just order it to go and skip the line entirely. Granted, you have to plan ahead a bit, but who's deciding at the spur of the moment to go eat lunch at Franklin's anyway?

[gerbilly]

I believe there is such a thing as "queuing culture."

I don't know if it's driven by Disney resorts and cruises, but it seems as if people like standing in line for some reason.

[Avshalom]

It turns things into an event. Which is most of what happened at Franklin.

[zem]

yep, I have a friend who went and stood in line to buy the new apple phone because it was "part of the experience". whatever makes people happy, I suppose.

[monksy]

You've never been to England.

[briandear]

See also Shake Shack..

[astrodust]

It's like how a night club with no line is stupid, lame, and not worth going to, but one with a long line is forbidden fruit and so you must line up too.

So many clubs make people line up for no reason other than to have a line.