[charltones]

I think if I was unaware of the technology behind this then even if you had come up to me and patiently explained it I would probably not have changed my behaviour. Until it is explained in the mainstream press or until a wide scale "fuss" is made then I suspect most people would do the same. My guess would be that anyone who is told there is a problem and they can fix it by subscribing to a VPN service would assume they were being scammed.

I think your average internet user would feel this was primarily Facebook's (and other sites) problem to fix first. A distant second might be that there was a problem with their browser. It would barely register that they should change their behaviour or pay for a service they've not heard of before.