The ASP at least for a long time took a hard line against crippling whether by feature or time limiting. After I moved on (and retail software started offering demos, open source became widespread, etc.) shareware evolved into the sort of crippleware, adware, etc. that you still see in some corners of the software world today.
A lot of it was on the covers of magazines or you could order a set of disks from people like Atlantic Coast:
https://www.flickr.com/photos/edgecombe/4709059216