[Bryantc]

Do you still have a link to a picture of the stand? I don't seem to be able to find it in the comments.

Your post made me register for a HN account after lurking for a long time because I too run a non-software online business. I manufacture my own products, do our own web development etc.

You don't need to be distracted with raising funds and the what-nots like Luke has pointed out. When I first started out, I made a few samples and took a few pictures of them. I coded up my own website, loaded the products in and launched. All this was done with around $700.

With the amount you have raised up now, you should quickly start putting your products online (your own site, or perhaps even marketplaces like Etsy). Focus on getting customers and then keeping them.

My business is still young and I am nowhere near what some HN'ers have accomplished, but if you ever need a little help, feel free to contact me.