This really needs to be on CNN and such for people to actually think about it. And realistically it looks like we all need to start using SSL - people aren't going to change their browsing habits.
Unfortunately the few non-tech news sites that I've read have covered it with blatant disregard for the underlying cause. It's been Firesheep that's pointed at as the issue, not Facebook and Twitter and Amazon ad infinum.
At least here, in Sweden, it was covered by "mainstream media" but now its yesterdays news which means that any point that was actually conveyed about the risks to personal security is now long forgotten.
> This really needs to be on CNN and such for people to actually think about it.
People see starving children on CNN and they think "Oh, how awful!" Then they turn off the TV, eat dinner, and go on with their lives.
Further, the media as a whole runs so many scare articles to increase views, I think the public is jaded. How is the common man supposed to tell the difference between articles about the threat of bedbugs and the very real threat of this sort of identify theft?