Yes. You are looking at it from a developer/employee point of view. Running multiple businesses I know for a fact Facebook is a must. Even CEOs and other execs at companies using our products reach out routinely over Facebook. Then of course you have the private groups. So much business is done at private FB groups, you have no idea. Leads that we have been chasing for a long time over regular channels such as email, phone, Linkedin, etc. - became closed deals due to short Facebook messenger exchanges with decision makers.
That's on the business deal making side.
From a consumer point of view - if you don't have presence on Facebook, you simply do not exist.
> Even CEOs and other execs at companies using our products reach out routinely over Facebook.
I find this hard to believe. FB doesn’t strike me as a formal business communications channel.
> Leads that we have been chasing for a long time over regular channels such as email, phone, Linkedin, etc. - became closed deals due to short Facebook messenger exchanges with decision makers.
Again, hard to believe.
> From a consumer point of view - if you don't have presence on Facebook, you simply do not exist.
Bullshit. There’s more ways to market besides dumping everything into FB.
I really don't care to do that, no. I'm not looking to convince anyone of anything, just stating facts. The level of access to decision makers in many industry-specific private FB groups is incredibly valuable. I closed several 6-digit multi year deals just because I was at the right private group at the right time. To dismiss FB as a useless tool and delete a profile is short sighted. As a business you owe it to your employees and customers to be where business is conducted. A big part of it is now transacted inside FB's walled garden. Deal with it.
That's on the business deal making side.
From a consumer point of view - if you don't have presence on Facebook, you simply do not exist.