[AJ007]

Agree with the other comment, all of the UIs are pretty difficult. Some things are simple once you know exactly what to click on and in what order, but if you don't it can just be brutal. Amazon seems pretty static, but if my experience with Google's Ad UI is any indicator they are just going to optimize things in the direction where the defaults maximize their own revenue and important parts get buried and eventually deprecated.

Ideally cloud compute remains a commodity resource and all players earn a standard and pretty average return on their capex..

My anecdote is to Warren Buffet - buy commodities and sell a branded product. Don't get caught in a trap where you build your product with unique cloud resources which you can not easily migrate to other platforms when the conditions calls for it (price, performance, or even support.) Right now, there may be endless VC dollars, but there are some markets where the long term winners are going to win because they are paying commodity pricing on all of their compute.