[caruana]

have you done a feature analysis of your competitors that you feel is hindering your businesses growth?

I would think marketing / branding efforts would have a greater impact on the local pizza market than technology solutions.

[JSeymourATL]

Excellent idea, thank you!

One area impacting sales, the current site has no online ordering integration. We feel that's an obvious opportunity we can capture.

The owner is concerned about giving up margin on his online orders vs current phone-in orders.

[caruana]

I can see why online ordering would look attractive to a small pizzeria but you would still need to market that feature.

As a test pilot you could probably use a small WordPress plugin to see if anybody tries out the added ordering medium.