[ghaff]

I'm no particular fan of Uber but I don't think that's fair.

Yes, some of the attraction is a price that undercuts taxis. I often take a Lyft to and from the airport in a city I visit fairly frequently. But literally the only reason I do that rather than take a taxi of some variety is that it's 30-40% cheaper.

However, in many cases, Uber/Lyft are indeed easier to use than the alternatives. Not always--I take a private car back and forth to the airport at home--but under many circumstances.