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by Wehrdo
2770 days ago
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> 45 per cent of participants explicitly denied, at least once, that anything could change their mind on a particular topic This is the most troubling data from the study for me. It's natural that people will hold opinions for which they don't have evidence, since we can't be experts on everything (e.g. "I trust my friend, who thinks that"), but the fact that half the population hold opinions that they would not change, given any amount of evidence, is actually somewhat terrifying. |
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>What information will make you change your mind?
In reality, you'll either get something ridiculously hard to show, or you'll get "Nothing!" I used to think it was a good way to realize you're wasting your time in the argument.
Over the years, my view has become nuanced. Those people who say "Nothing" or something outrageous are merely saying it because they themselves don't know in the moment what it will take. In practice, people do change their minds. So I wouldn't read too much into that 45% figure - it's more of a sign they didn't have an answer when they were asked.
Now in reality, social influences usually trigger a change much more than factual reasoning. If someone is adamant about a position and won't listen to you, but then he finds that a close friend he views as having similar values shares your perspective, he is much more likely to start looking at the facts. He is also much more likely to listen to that person than you.
I strongly recommend the books Influence by Cialdini as well as various negotiation books. The first gives the science. The latter puts them into practice.
The biggest mistake pro-science people make is in declaring others' opinions as wrong, and then follow it up with all the objective evidence they have to support their position that it is wrong. In the other person, this triggers a deep human sentiment "This other person does not care about my opinion". You get much further by listening and understanding the other person's perspective, and then signalling that you understand. Once there, present your facts, but not forcefully. End it with "Based on this data, my opinion is ..." Focus on why you believe what you do without explicitly invalidating the other person's perspective (no matter how insane).