[furicane]

Sooo... paint me stupid but I find the title completely misleading and another, very, VERY annoying thing caught my eye - after reading the text, I caught myself repeating the word "thousandeyes" and it annoyed me to no end. Then I re-read the text and I found that you can kick that word out of every 2nd paragraph and the text would still have merit.

Is this yet another marketing ploy where you post something with purposely-misleading title in order to attract traffic? I don't like the fact that word "thousandeyes" got stuck in my head, nor do I like the fact that I got clickbaited. This one is going to my list of "just like every other site since 2015, don't click".

[adminu]

It's called content marketing. Some do it better than others but it is always trying to attract attention to a company or service by blogging about related content.

[snek]

> I find the title completely misleading

Why? BGP has always been insecure and repeating that fact doesn't make it any less so.

[rv-de]

> Sooo... paint me stupid

why would somebody paint you stupid upon reading your totally spot-on observation? Even in case of not agreeing.

[gawkface]

The talk about that clickbait made me click and see whats all the fuss about

[vehementi]

Haha. I just refuse to click on anything like that. Much like with Flash, if they want me to look they'll have to use something proper.

[tumetab1]

It's SEO, they're always trying to produce content with the keywords on each paragraph.

[paulcole]

Repeatedly including your company name, especially if it’s something unique like “thousandeyes” is essentially pointless when it comes to SEO. They own the domain thousandeyes.com. Google is going to recognize the intent for searches for thousandeyes are going to be about that company.

Other keywords, yes, those are important for SEO. But repeating your unique company name, not so much.