[Vinnl]

> Who cares? Antitrust doesn't exists to protect companies, it exists to protect consumers.

Is that not exactly what that example is about? I, as a consumer, will not be able to experience their super-cola.

[ucaetano]

Again, who cares? Consumer protection isn't about letting you taste some weird cola. It is about price.

Read the Supreme Court's definition.

[Vinnl]

But even then: if coca cola can prevent competitors from emerging, that removes downwards price pressure for them, so prices rise?

[ucaetano]

It isn't if the can, it is if they do.

And it doesn't seem like they do, there is plenty of competition in the non-alcoholic drink space.