[xtrapolate]

SAP is not paying for the product here. SAP is paying for the long list of customers using and relying on Qualtrics today [1], many of whom are Fortune 500 and government agencies.

[1] https://www.qualtrics.com/uk/customers/

[cm2187]

SAP doesn’t really need any introduction among Fortune 500 companies.

[strictnein]

Something like 80% of the Fortune 500 already run SAP.

[JumpCrisscross]

> many of whom are Fortune 500 and government agencies

The new market, for SAP, would be academia.