[askaboutit]

Without devices to compliment its services. Why would someone use Apple Music over Spotify on android? Or appleflix over disneyflix or Netflix. Services are growing because of an established user base. Take away the hardware and they need to compete with many other companies. It’s a mistake I feel.

[MekaiGS]

Apple services are also not very good outside of Apple's platform:

Apple Music - Only major service which requires you to install iTunes to play with all kinds of funky issues. (ex: try to play an Apple music video fullscreen on a multi-screen system and all other screens goes to BLANK, I mean seriously??) Apple Maps - Not available on non Apple devices iCloud - You only pay for this when you are heavily invested on iOS ecosystem.

Apple services works best on Apple products today; the real question is whether the price increase just forces your average consumers to buy/keep used/older products or they would switch to alternatives.