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>Apple, Amazon, Microsoft (should be part of FAANG), Google are not trying to eat Facebook's extraordinarily profitable social monopoly. Google tried, kinda sorta, briefly. Google offered to buy WhatsApp for $10bn before Fb, and they went all-in with Google+ (in the worst way, but that was a serious effort). > Apple, Amazon, Facebook, are not trying to eat the Windows-Office monopoly. With iPads and Chromebooks, Apple and Google have made major inroads against Windows/Office - at least in the educational market. EC2 (and market changes) has a complex relationship with Windows server, but my guess is that it results in a net loss for MS licensing due to lowered barriers to competing non-MS products. > Amazon, Apple, Facebook are not trying to eat Google's long duration, extraordinarily profitable search monopoly Amazon is doing very well with product search - people looking for something to buy may skip searching Google altogether. Also, Alexa (and Siri) are overt, and ongoing attempts to eat Google's search lunch. Microsoft sunk a lot of money on Bing for years, and it has paid off. Fb ads are in direct competition with Adwords for marketing dollars. There's also Apple Maps, which is not a token effort. > Google, Microsoft, Facebook, Apple, aren't interested in entering retail to compete with Amazon, essentially at all. Facebook has marketplace - it's not retail, but it is competition with Amazon. MS is partnering with Walmart (guess the common competitor?). Apple went to great (and illegal) lengths to target Amazon's publishing empire when they were ring-leaders in colluding with traditional publishers against Amazon. There is a lot of vigorous competition between the big companies. Unfortunately, the playing ground is so uneven that only big companies can dare step on another big co.'s turf |