[aneeqdhk]

As a business owner, I would love to use Whatsapp to communicate with my users. Not to spam or advertise, just communicate. The email open rates for our target audience (Indian college students) are abysmal, and SMS is just too unpredictable (but what we end up using because that's the best we've got).

I reckon that there would be similar business owners in my predicament who would just like to genuinely notify users. Just like with email, users can have an opt-out option as well.

I think some of this functionality is already there in their Business API (which is quite opaque fwiw).

On the other hand, I can see how this can quickly devolve into spam if used incorrectly (which is inevitable).