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by Osiris
2779 days ago
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"Support costs" calculation often doesn't include the costs of not having support. When I worked at GoDaddy, there were around 2/3 of the company was customer support. At the current company I'm at, a cryptocurrency exchange, our support agents frequently hear they prefer our service over others because of our fast support response times (crypto exchanges are notorious for really poor support). All of my interactions with Amazon support have been resolved to my satisfaction within 10 minutes or less. Companies really ought to do the math on the value that comes from providing fast, timely, and easy (don't have to fight with them) customer support. Google hasn't learned this lesson. |
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They have though; they've just drawn the conclusion that they'd rather put massive amounts of effort in to building services that users can use without needing support. This approach works well once the problems have been ironed out, but it's horrible until that's the case. Google's mature products like Ads, Docs, GMail, etc are amazing. Their new products ... aren't.