[malshe]

I am baffled by the valuation. I use Qualtrics often for data collection but I never knew it was valued at multiple billions. What's their main revenue source? I don't believe that B Schools pay them so much to warrant this kind of valuation.

[CapnCrunchie]

They sell to enterprises. They have customers like BMW, Southwest, etc. They get MBAs to learn to use them in school, then when they have to use a product when they get a job at a fortune 500, they go with Qualtrics since they know how to use it. That's how they got a lot of market penetration.

[hyperpallium]

Acquisitions are sometimes strategic, i.e. it's not what they are doing, but what they will do. It's now accepted that you can lose to startups, and (like bugs), it's cheaper the earlier you nip the acorn in the bud (to clash metaphors). It can indicate the acquirer's own opinion of their competitive vulnerabilities.

[cyrux004]

Enterprises. Although at Qualtrics, University usage is often cherished since that's where they started to get popular

[twtw]

2017 profit of $2.6M.