[alexashka]

I'll take a bold guess and say that it makes you frustrated, because you've never worked on anything very difficult, and as a result, have unrealistic expectations of what that process is actually like.

The folks behind LightTable/Eve have a commitment to living their life as they see fit. That's it. They had some ideas they wanted to work on. If you want to support creative people doing creative things, you give them money.

That's it. If you want creativity, you have to give and not expect anything in return and when it works out, that's great!

You may be confused by established companies that were once creative, now doing incremental improvements every year, selling it as creative work. It creates an unrealistic expectation of what the creative process is actually like - full of things that didn't work.