[robomartin]

The objective of most websites is not and should not be cool and interesting design, unless it happens to be a site about design.

At the end of the day a site is there to serve a purpose. And, generally speaking, that demands familiarity with the UI and ease of use. If every site demanded increased cognitive load from the user the internet would be a horrible place.

I get that designers want to design cool stuff. Love it. But when all the smoke and bull clears out the mission is to sell a widget, deliver a service or provide information. Craigslist and good black and white movies prove that good and useful content is what people are after, not award-winning design and cool web tricks.

[omg_ketchup]

> the mission is to sell a widget, deliver a service or provide information

But why? What about a site about art? What about a site about me? What if I don't want you to get "information" about me, but to see the world through my eyes, with the website as my lens? Sure, I guess I could post my non-interactive photos to Instagram, but that seems so... uniform.

Not every website has to make money. They can entertain just by the virtue of being interactive. And I'm not saying it's impossible to do in 2018. I'm just saying it was a much more creative-friendly experience 10 years ago, and when we killed Flash, we lost it.

We did gain apps though. So I guess there's that.

[rchaud]

> Not every website has to make money. They can entertain just by the virtue of being interactive.

This is exactly how I remember the best Flash sites of the 2000s. They weren't creating interactives to drive some lead gen campaign, or sell their blockchain-based SaaS or whatever; it was made purely because it was cool and fun to use. Some portfolio websites for UI and FE developers still have this feel.

> We did gain apps though. So I guess there's that.

I get the sarcasm, but IMO, I'd rephrase and say "We did gain Codepen". Lots of cool visual stuff there, but I guess it would be mostly of interest to developers, and not the wider public. Still, I see stuff in Codepen daily that would never make it into a "production environment" because it didn't fit the CMS template, it wasn't responsive, or was using new tech like CSS Grid, or a multitude of the other reasons why websites stopped being cool.

[beaconstudios]

not OP, but I think the fundamental difference is design vs art. Designing for use will drive you to create a site similar to what's out there. Creating art for expression leaves you plenty of room to communicate the aesthetic, mood and so on that you want to share.

[robomartin]

I believe I did cover your scenario when said there was an exception if the site is about design. If showcasing art, design or a specific personality is the objective then usability might have to take secobd fiddle, and that’s fine.