[Untit1ed]

This is important - techloaf (big fan here!) is obviously an outlier, but generally the bigger and more complex the product, the vaguer the landing pages get.

I always thought this was a shifty strategy to get you on the phone and have salespeople con you, but after reading _Mastering the Complex Sale_ I've come to realise that it makes sense - you want to understand a potential customer's needs before you actually try to pitch anything concrete at them.