[sfcguyus]

Amazon has some of the poorest content out there at the moment and quite a good distribution system. There's only a handful of great shows they make, at least so far.

Contrast that to Disney which is aces on content, and a wildcard on distribution. It's more likely than not to be a bigger competitor than Prime.

[foxyv]

Amazon is where I get a lot of the content I can't get anywhere else on a subscription basis. Their Prime content is meh, but their paid library is NICE.