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by LeonM 2784 days ago
> Who's still interested in new BMWs?

This. Exactly this.

I've overheard potential buyers (not just at BMW, but all car dealerships) asking questions like:

- Can I get this car in an all-electric version? > No

- Can I get this car with AWD (dual motor) > No

- Can I get this car with autopilot > No

- Will this car receive updates over the air? > No

- Does the base model come with 300+ HP? > No

- Can I control this car using an app? > No

- Can I fuel/charge for free? > No

Then why pay 80k for a 5-series, if you can also get a tesla for that price?

2 comments

Not to mention resale. A 2013 Model S still sells for 40k. A 2013 BMW 5-series sells for about 15k. All BMW has left is its badge.
They should really just have anyone who asks if they can control the car using an app tossed out.
Being able to pre-heat the cabin, or checking the charge status on a phone is a reason to be 'tossed out' of the dealership? Boy, you'd be a good car salesman!