[TulliusCicero]

You are not wrong, but I'm not saying this is the sole factor in city attractiveness here. It's just one factor. Other things equal, I think it's easier to attract top talent to cities with halfway decent urbanism than to cities that are more like giant suburbs.

I focused on it in my original comment mostly just because it's an area I'm particularly familiar with, and it's an area where the cities that are supposedly "desperate" are hardly doing anything at all. (Not that I blame the local governments for that, really, I realize the local residents mostly want their cities to stay that way)

[ardy42]

> You are not wrong, but I'm not saying this is the sole factor in city attractiveness here. It's just one factor. Other things equal, I think it's easier to attract top talent to cities with halfway decent urbanism than to cities that are more like giant suburbs.

I wonder if the real situation is that it's easier to attract young "top talent to cities with halfway decent urbanism than to cities that are more like giant suburbs." That's also tends to be kind of talent that's willing to work way more than is really good for them. The suburban lifestyle is more suited for established families and older "top talent."

[ghaff]

Of course, there are also suburbs of major metros. Lots of people commute into Manhattan from Westchester every day. And, traditionally, most of the tech jobs in "Boston" were actually out in fairly far-flung suburbs and many still are (with the notable exception exception of biotech in Cambridge and the satellite offices of SV firms).

But you're absolutely right that a lot of new college grads want to live in the city and maybe not even buy a car.

The majority of the established workers already own houses in the suburbs, exurban areas, and even NH. For many of them, a location that's actually in the city is a bug, not a feature.

[TulliusCicero]

People who with more settled lifestyles are often already settled, though. So even if you wanted them, you don't have as much access.

> older "top talent."

Older top talent often has the resources to actually buy houses even in expensive areas, anyway.

[eiaoa]

> Older top talent often has the resources to actually buy houses even in expensive areas, anyway.

Maybe at the toppest-top, but it's a struggle for anyone with even a high normal-range income to buy a home in the Bay Area.

[notyourday]

This means they are underpaid ( which I am pretty sure quite a few people in tech are ):

- LIC Queens high rises have 2/2 rentals that go for $17k/mo. ~ 1200sq feet. High floors. Ok views. Ok buildings. - In Manhattan those are $22k-$30k/mo in newer buildings and $15-20k/mo in older hifg rises.

They aren't full of tech bros. They are full of finance and attorney bros. I have an acquaintance that lives in one. He is one of the portfolio managers for one of the hedge funds. He is a salary only manager. By the standards of NYC apartments qualification, it means his take home after taxes has to be at around 65k/mo as proven by his tax returns for last two years.

[joey-bob]

I suppose I forgot to state my original point. Let's hold all else equal, and look at the labor pool divided into two categories, urbanism and ruralism. Suburbs lie on the ruralism side for this comparison. The labor pool is of course not evenly divided in terms of preference, say maybe 3/4 of protential Google employees prefer urbanism. If a given employee prefers urbanism, and lives in one of the cities mentioned above (NYC, Yay Area, Boston), their resulting employee satisfaction (what the company cares about in this scenario) is improved. However, if a given employee prefers ruralism, their resulting employee satisfaction is worsened. Vice versa for a more suburban, smaller city.

Of course there is some cost to not collocating employees. Google has decided new offices are worth this cost, and thus Google can decide to allocate building/location resources based on employee preference alone (let's assume the other factors are somehwat insignificant, which could be valid taking into account the high proportion of labor cost).

If every additional dollar spent on a given location buys the same amount of office space and equipment in both the urban and suburban areas, then it would make sense to divide the budget for offices according to the proportions of the labor pool preferences. Now of course, a dollar in SF buys a lot less office space than a dollar in Lexington, so that should be a accounted for in budgeting decisions, as well as overhead costs involved in opening a new location.

If we look at Google's actions under this framework, it doesn't make much sense for Google to devote as much of their office budget to highly urban areas as they do, unless the proportion of current and potential employees that prefer ruralism is very low. I would find that difficult to believe. Of course there are other factors to consider, but the trend is what I mean to highlight.

That being said, the true proportion would have to be discovered, and company culture may not allow people to express their true desires. This would apply to many tech giants.

[TulliusCicero]

* You also have to factor in that people with suburban preferences are going to be less likely to be willing to move. It's a less accessible demographic.

* The nature of "suburbs" is that they don't scale well. They're not meant to, suburbs are supposed to be the thing on the outside, not the thing everyone comes to. And while costs may be lower in some ways, they may be higher in others: like how Google has to run its own fleet of shuttles to go to Mountain View, because transit is inadequate. They don't do that in NYC.

* Google has a cultural preference for being environmentally friendly. Suburban style living and working is more energy intensive and less environmentally friendly than its urban counterpart.

* There's a large contingent of people that are united in their support for companies like Google to open an office in a more suburban city, somewhere, but I suspect that if you actually tried to pick a particular city, suddenly that support would fracture into a million pieces.