[nikita]

There is a compound effect in building memory optimized features and being a distributed database that can put a lot more cores at work and cache a lot more data in a cluster:

- In-memory row stores. Super fast for updates and point lookups

- Memory optimized hash joins that minimized cash misses. Great for analytical/reporting use cases

- Vectorization for columnstore query processing. Super fast aggregations that work best when data is cached in memory