[TheSOB88]

Found this sentence confusing: "One of their problems is that other people are cooler than they are because those people have technology that they haven't used yet."

You're saying early adopters want try to be impressive by using new technology? That one of early adopters' "problems" (that you are trying to provide a solution to) is jealousy?

[patio11]

Yes, absolutely: they are envious of what other people have, that makes them want it, but only as long as other people can't have it, too. They want to be the people in the secret tree house, on the inside, looking out at the unwashed masses who they are intellectually and morally superior to.

Apply practically built an entire company on this notion.

[ovi256]

I think you meant Apple :D

I concur, dear Sir, I concur.

Sent from my iMac.