[dm8]

I co-founded a startup, and lot of my friends work at or run startups. At the end of the day everyone realizes, AWS/GCP/Azure etc. are all infrastructure players. It is given that all big 3 cloud providers will be competing against you in one way or other. And infrastructure becomes a cost center once you start growing. So doesn't matter whether you are competing against them or not. Even Apple uses GCP. At certain scale, the costs questions starts popping up a lot.

>> If Amazon comes in and crushes Uber, will any startup trying to make it big want to use AWS?

Heck yeah! And startups are not the bread and butter of AWS. They are trying to go upstream with enterprise and government contracts that are multi million $$.