[acconrad]

I removed all social media and I found that for the development community specifically, the only social apps that really matter are GitHub (if you consider that social) and Twitter. I had no problem as a dev removing Facebook, Instagram, Snapchat.

When I removed Twitter, I found that there was definitely a missing piece of my outreach to the community. If you use Twitter effectively, it can help build your personal brand which, in turn, can help your company's brand.

Just don't let it turn into mindless surfing. Keep your activity tactical with a marketing objective. The goal is to add value to your business in terms of hiring and technical influence.