[erichurkman]

That cost is actually spot on: Facebook, for US users, makes about $26 per user per year IIRC.

[Namrog84]

I know the majority of people I know have at least 2 fb accounts. And then considering bots and other things. I'd imagine then that at least double your quoted amount per real human.

Which is bonkers to me personally considering how little I use it.