[hbbio]

The problem is not the wood. The wood may be a good idea (or not).

Imho, it's just that the case does not feel nice. While reading the specs, you have the impression that they have good engineers, that they carefully select components and design the air flow... but the whole case is still not there. As if someone made a draft and stopped there, carrying a "good-enough" tag.

I agree with the GP: They would benefit from an outstanding designer, and that comes with CEO blessing and will.