[romanticComedy]

Yep, plenty of flotsam and detritus amid failures to launch. Look at sites like Friendster. Why did friendster ٭die?

Failure to scale infrastructure in a cost effective way that matched it's growth curve. Also, Friendster failed to adapt and develop features that resonated with emergent user activity. Within a year or two, other players emerged to eat its lunch.

٭ ...and when I say "die," I mean decay into near total disuse and irrelevance by the end of 2004.