[bunderbunder]

Is Apple even looking to ship huge volumes of new units to emerging markets? An alternative strategy would be to preserve their cachet in order to preserve their cachet and remain an aspirational product.

Once your brand starts taking on the characteristics of a Veblen good, the rules start to work a bit differently. It hasn't, thus far, been a losing strategy for Mercedes Benz to not have a direct competitor to the Honda Civic.