| Defined Problem: Looking for funding is a bitch. Incubators/VCs/high-profile-angels, while necessary for the startup scene at large, still require a lot of work in terms of engagement, time spent courting, relocation, meetings, presentations, and more. Proposed Solution: I'm not a tech superstar and I don't have a startup, but I do have MONEY:
Although we're in a recession there are no doubt many people interested in startups, tech startups in particular. They may not have 1000s+ followers on twitter or know celebrities in the Valley but they do have MONEY. I can't relocate/go through crazy fundraising rounds but I do have a product I can demo:
On the other side of the equation are tech entrepreneurs/programmers with a product in hand but with neither the time or the inclination to go out fundraising, relocating, or schmoozing with industry insiders/journalists etc.. At least not in the beginning when they're 100% focused on product dev! Why oh why can we not bridge these two together? |
edit: On top of that, in reply to "low key" - I'm reading that as "low net-worth but still willing to spend" - http://www.paulgraham.com/startupfunding.html under "Friends/Family" - taking money from non-accredited investors is a burden according to this essay, but I don't know details myself.