[rpedela]

I find presenting your experience can help a lot at local dev meetups and conferences. If you can find a venue for pitching your product, then great! But most of the time, people don't want to hear a product pitch. Instead, present ideas or work that is related with the goal of the community viewing you as an expert. Writing books or blogs can also help with this. And in your presentations, put your company's logo in the corner.

The nice thing is that presentations shine a spotlight on you, and then potential customers will come to you rather than you having to go to them. Eventually you will need to do the latter, but your first customers are likely to be people in the crowd watching your presentations or their friends. When you do start having to go find more customers, you will have a much better idea who to target as well and have at least a small network to utilize.